Our Story

The Reason

Based in HK, China, Redline Gentry has witnessed the development and design of jeans has blossomed over the centuries, of which the redline selvedge has always been my favored, with his unique craftsmanship making it stand out in the whole of Denim, and become the first choice of many gentlemen with good taste. 

In my discussions with old experts specializing in selvedge, I realized that many people are deterred by its price, coupled with the promotion of fast fashion, many people wear jeans that are actually made of very ordinary fabrics and don't last long. So the reason I wanted to establish this brand was born - to pass on the history of selvedge, to make jeans that everyone can afford, with a wide and distinctive design!

Our Design

We are not a brand that dedicated to raw denim, since there are lots of brands are doing well on it. We specialize in comfortable jeans that can be worn in everyday life with texture, which will have a unique design and selvedge craftsmanship that will make you different from others.

Our Passion

We love the cowboy spirit - Eclectic, Free, Individual and Timeless! Therefore, I hope that when you wear our jeans you can feel the pursuit of craftsmanship and design that we convey to you.

Our Misson

High quality = Fabric + Style + Personality

In today's jeans market, I hope we can continue to set you apart with original designs and comfortable fabrics that inspire confidence and independence in gentlemen. If you can wear a pair of our pants for years, it can give us unlimited motivation.

Our Goal

Great brands earn profits, Fantastic brands win trusts. We hope we can occupy a place in the market with high quality and daily unique-design so that you can remember us and spread the history of selvedge together.